The Make Everyday Bloom Story

Alongside her successful career as a makeup artist, Cher has recently channelled her passion for flowers into creating Make Everyday Bloom, a floral brand dedicated to delivering the freshest luxury blooms from trusted growers.

Her love of flowers began years ago when she first ordered from Andrew’s former business, Auction Direct. They didn’t meet properly then, but years later they crossed paths again completely by chance in a lovely twist of fate and have been together ever since.

Through Andrew, Cher discovered the inner world of floristry: the growers, the seasons, the auctions and the craft behind sourcing. With his support, her creative vision grew into what is now Make Everyday Bloom, a brand shaped by her eye for beauty, detail and modern elegance.

As Creative Director, Cher leads the design, curation and client collaborations that bring the brand’s aesthetic to life.

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